Bounce rates are an inevitable part of the eCommerce experience. For one reason or another, there will always be customers who will leave your store without purchasing anything. That’s a real problems for a store’s conversion rate.
It’s a bummer, I know. But what can you do to fix it? Is there a way?
Well, the answer lies in a phrase called conversion rate optimization (CRO).
In simple terms, CRO consists of a range of strategies that can help bring a customer back to your store. A CRO strategy could include a free giveaway on your eCommerce store or using visuals that convince the buyer to stay longer and potentially purchase the product.
By applying these strategies, you can significantly improve the customer experience of your brand. At the same time, you’re decreasing your cart abandonment and bounce rates on your store.
The Conversion Funnel
To understand CRO, first and foremost, you need to understand the conversion funnel. In broad terms, you go through the following stages in the buying process:
- Customer discovery: A user visits your website and sees your product displays. This is the first impression the user has of your brand.
- Product selection: The user is now interested in product(s) and proceeds to add them to the cart.
- Checkout: The most essential step is where the user is ready to enter their product details and are ready to check out and become a customer.
As an eCommerce store owner, you need to ensure that the user must navigate from one stage of the funnel to the next without any interruptions.
In the next few sections, we’ll show how you can successfully optimize your eCommerce store using a variety of different tools and plugins.
If you already have good traffic in your store, these tools will help you utilize them, and if done right, increase the traffic count significantly.
Tracking Customer Behavior
You might have heard of Google Analytics. It’s a free analytics resource provided by Google that helps you track every aspect of your customers throughout your website. To give you a run-down, Google Analytics:
- Enables you to track the flow of your customers through the funnel and see how users are interacting with it.
- Set up goals and thresholds for your customers and filter them depending on their preferences and log-in status.
- Allows you to check the channels which are generating the most growth on your eCommerce store.
- Track your bounce rates throughout the funnel, helping you see the phases at which the user becomes disinterested and leaves your store.
Even though it’s free, it has all the features you need to track and convert your customers in-depth. In addition to that, it also gives you the ability to make data-backed decisions that can prove monumental to your business processes.
Optimize Your Site and Landing Pages
What’s the first thing that a user sees when they access your website? It’s the website and landing page.
If it’s not optimized and well designed, what do you think might happen? Of course, no one wants to shop from a shoddy-looking website. So best-case scenario? They’ll bounce off immediately.
To make sure that the customer stays in your store, you need to invest in a well-developed eCommerce website that is aimed at boosting the conversion rate.
But before you go about selecting an eCommerce agency, you need to ensure that it’s economically viable to you.
For that, you need to analyze the people who matter the most: the customers. Understanding their pain points and what they want from your store can help you come up with custom requirements which you can then translate to the development agency.
Now, let’s provide you with a few tips you can use to optimize your site and landing pages:
- Use attention-grabbing, high-quality visuals as much as you can. High-quality images and explainer videos (for specific products) can go a long way in ensuring customer retention and conversion.
- Use proper branding, custom colors, and typography on your store to keep your store in the eyes of the customers.
- Use well-written and visually appealing call to action (CTA) buttons that boost the conversion process.
- Add value to your customer’s purchase through copywritten product descriptions.
- Add social credibility to your brand through adding testimonials and reviews.
When you’ve applied these additions to your website, make sure to split the test to see what works and what doesn’t. Testing helps improve conversions significantly and helps improve conversion rates for your business.
When it comes to improving the conversion rates, GTMetrix is your best friend since it gives you important suggestions on where you need to improve.
Optimize Your Product Display
If you’ve got lots of products present in your store, you must display them to the customer as quickly as possible.
To accomplish that, you can add a product table to your website. On WooCommerce, you have a plugin that lets you do just that with Product Tables for WooCommerce.
WooCommerce has its built-in product display. However, it’s limited and can’t show all the products present on your site. To circumvent that, you can use the plugin to add an extensible product table to your store.
With the plugin, you can include a product catalog in your store which you can
If you have lots of different products or you own a wholesale store, it’s crucial to show your visitor your product catalog as soon as possible. You can easily integrate this by creating a product table for your products showing products for specific categories in a tabular format.
With the Product Table installed, you can:
- Display product in tabular format.
- Create eye-catching displays through customizations.
- Efficient search and filters that help customers sift through products.
- Add checkboxes and quantity filters for customers to quickly select products and check out.
If you’re running wholesale operations for your store, then this plugin is an effective bulk order form through which you can display your customers in a quick and easy format.
Add A Search and Filter Option
When you’ve successfully implemented the strategies mentioned above, it’s time you move towards adding the search and filter option to your store.
You see, a search box matters a lot in your store. You want your customers to sift through your product range based on their preferences. If you don’t…well, just remember that 30% of your website users use the search bar to search for products. You can get a picture of what will happen if the search box is not present.
To make the search easier on your store, you need to follow the following steps:
- Enable autocompletion and spellcheck so the search query is perfected.
- If it’s a multilingual website, you can add a multi-language option to your website.
- Add multiple filters to the search based on region, language, and other settings.
You can use Google Analytics and Google Search Console to see which products are being searched for most on your store.
And with that, our list is complete. While these are some really neat ways to improve your store’s conversion rate, they are just at the tip of the iceberg of the behemoth that is conversion rate optimization. We hope that this article provided you with the much-needed information for improving CRO at the essential level.