SaaS (Software as a Service) is a growing industry.
A useful business model in the industry, SaaS products vary across the board and solve a variety of business problems thrWrittenough business process automation.
In this post, we’ll be highlighting B2B SaaS, what it is, and how they help improve business processes.
In the subsequent sections, we will also be discussing some of the most popular B2B SaaS companies, and their respective business models.
So, stick around, this will get interesting in a while.
What’s B2B SaaS and How Does it Work?
B2B SaaS stands for Business-to-Business Software as a Service.
It’s a business model where a company designs the software, sets up the host, and maintains a software product by itself and then provides the customer with a finished product. That’s the SaaS aspect of the business model.
Customers purchase the subscription of the product, and use it for their own businesses. This is the B2B aspect of B2B SaaS.
When the software is upgraded by the company, users simultaneously get the update and won’t have to pay any additional or upfront fees.
Besides doing all the heavy-lifting, B2B SaaS companies also focus on providing continuous support with any query that you might have.
These companies are changing the way modern businesses operate. They’re present to increase efficiencies for business processes, improve sales, and get a healthy return on marketing and customer service ROI.
Top B2B SaaS Companies
The following list consists of companies that are leading the B2B SaaS revolution.
Their sole purpose? To drive business growth, reveal opportunities for scalability, improve productivity, boost sales, and more.
So, let’s see these market leaders in action and how they operate.
A chat tool developed for business communication. Slack has been around for a while, and is a very handy tool for businesses.
Company employees, and teams can communicate with each other through voice or video calls. Its primary aim is to improve the organizational experience to a significant degree.
On top of communication, Slack is also very effective by keeping a running log of all business communications while also being useful as a cloud-storage tool. Also, in the midst of the COVID-19 pandemic, Slack has helped organizations communicate seamlessly with each other.
Currently one of the most popular eCommerce SaaS platforms present in the digital sphere, Shopify is best for stores looking to create an eCommerce platform without getting into too many technicalities.
It helps you start selling right away. By providing hosting options, a storefront, and all other eCommerce functionalities all tightly packed into one solution, you don’t have to do anything besides setting up your store.
Besides that, Shopify provides a variety of third-party integrations with CRM, ERP, and AMS software that allows you to create a full-fledged business operation in no time at all.
While it’s a paid software with multiple subscription tiers, it makes up for its pricing by providing a boatload of features that speeds up your digital journey.
Whenever someone talks about graphic, animation, illustrations, photo, video and even PDF editing, nine times out of ten, you’ll hear the word Adobe come up.
It’s a literal powerhouse with all things business. It’s range of products and its support for cloud storage facilities make it a SaaS platform that’s helping businesses and individuals the world over shine in the digital sphere.
Similar to Adobe, when you hear the term “Email Marketing” you can’t help but talk about MailChimp. It’s that popular of a software.
A complete cloud-based solution built solely for Email Marketing, it provides businesses a powerful medium through which they get their voices out to people’s inbox.
With MailChimp at your disposal, you can easily create aesthetically designed newsletters, and target new, as well as existing customers.
MailChimp keeps up with the times and provides you with a variety of modern functionalities that lets you create customized emails to help capture leads, build relationships, and improve sales.
The best part about MailChimp is that it comes in both free and paid versions. You can get up and running with the free version and move up to the paid version.
On top of everything else, MailChimp is not restricted to a single platform. It works on all major CMS platforms present today.
From a business standpoint, Hubspot is a software used by over 50,000 customers. They’ve used it effectively to capture leads, automate their business processes, improve their sales, and more.
Hubspot’s three major tools are its Marketing Hub, Sales Hub, and Service Hub. You can use either one of the three, but they’re most effective when combined together.
Similar to MailChimp, they integrate with a variety of digital platforms. Because of this, you’re not restricted to any one of them while using Hubspot.
There used to be a time when Salesforce was the only provider of CRM products to digital businesses. Operating for over 20 years, it’s one of the oldest and most popular cloud-based CRM solutions to exist.
With Salesforce at your disposal, you can effectively manage your sales pipelines, perform lead generation, gather up prospects, and improve your customer interactions tenfold.
Even though plenty of competitors have risen, they haven’t diminished Salesforce’s influence as a CRM powerhouse.
A leading cloud-storage solution that allows you to store and share information with ease, Dropbox is a powerful collaboration tool used by businesses the world over.
It’s user-interface and its ability to handle files of all sizes and formats makes it one of the most ideal tools for file collaboration.
With Dropbox utilized, you can view files, make edits to it, and share it with anyone without fear of security breaches.
Besides its storage functionalities, it also provides storage management tools like Sync, Backups, as well as single Sign-Ins.
Enterprise automation at its finest, ServiceNow helps you automate every level of your business process.
From IT operations, business management, to Human Resources, Administration, and the rest, it automates and streamlines your business to be synchronized at the most granular level.
In addition to being highly effective, ServiceNow also allows you to have a singular business platform for all your business processes.
A cloud-based CRM solution that allows you to track, manage, and solve customers with relative ease, Freshdesk’s primary goal is to optimize customer services for all sorts of businesses.
It’s intuitive ticketing system allows you to solve problems with relative ease and simplicity. You can respond to customer queries, solve them, and check the progress of your customer service efforts all through the CRM.
With the CRM, you can create an omni-channel customer service experience for your business by allowing your customers to post queries through a variety of different channels like phone, email, social media, live-chat, and even through SMS.
Freshdesk is a rising force in the CRM industry and shows signs of continuous growth.
Just recently launched, B2BWoo is an all-in-one cloud-based solution for businesses of all types looking to kick-start their B2B operations on WooCommerce.
Built on top of the most popular platform in the digital world, B2BWoo provides a range of solutions which include:
- Product catalog management
- Complex pricing rules
- Quote management functionalities
- Product catalog management
- Corporate account management
Besides these, B2BWoo provides a variety of integrations with multiple CRM/ERP partners.
A popular software built for Business Intelligence purposes, Splunk is a data analytics software that comes equipped with a variety of tools that help you search, monitor, analyze and interpret raw data.
Using this software, businesses can make sense of big data by translating it into meaningful statistics that aid in decision-making.
As of this writing, 85 of the Fortune 500 companies are utilizing Splunk for a variety of different purposes.
As you’re reading this article, there are plenty of business operations that are actively utilizing, and benefiting from the SaaS platforms we discussed above.
Because of their intended purposes, these tools are vitally important for the growth of modern businesses.
Slowly but surely, SaaS is revolutionizing the digital landscape by providing productivity and business process automation tools that help improve the bottom line of your business by a significant margin.