How to Generate Sales Leads in Your Small Business?

lead generation

Small businesses are always on the lookout for growth opportunities. 

While the going is indeed tough, there are certain things you can do to generate and improve leads in your business process. 

In this short post, we’re going to identify five of the best ways you can generate leads for your small business.

With these cost-effective tips at your disposal, you can start getting more leads to your business processes. 

Set A Target Audience

Set A Target Audience

Who do you want to target? What kind of people are they? What are their preferences? And how will your product/service solve their problems?

These are just some of the questions you need to ask in order to gain your target audience. 

The reason behind is that if you don’t know your customer, how can you expect to target them? Besides the questions we mentioned above, you need to ask other customer related questions. 

When you have an idea of how things are, you can move ahead and create a marketing plan for your business processes. 

Improve Your Promotional Methods 

Improve Your Promotional Methods

To generate the right leads for your business, you need to promote it to the right people. Getting your product out to the right audience requires you to create a marketing strategy that is most effective to your business processes. 

One of the core aspects of your marketing plan is the content plan. Now content is not just limited to written content. In fact, you have blog content, webinar, infographics content, customer referrals, Pay Per Click, and more. 

Besides your website, you should also maintain a social media presence and showcase your content over there. This enables you to reach out to more people. 

Sales Funnels 

Sales Funnels

Business lead generation is a methodical process. There are many things you need to consider in order to get the best results.

When you have an understanding of who you are targeting, it’s important that you develop a method through which you can collect their contact information. 

Besides email marketing (which we’ll discuss later on), another way you can gain contact information is through sales funnels. 

To avoid making things too technical, we’ll just give you one strategy to create a sales funnel. 

Create an incentive program on your website. It could be anything from a free giveaway, to a coupon, or any other value-added offer. When you provide such value addition, interested users can avail those benefits only in the event that they provide their basic contact information. 

Even if you have something as simple as an email address, there’s so much you can do. Ideally, you should get more information than that so you can analyze your user base at a more granular level. 

If you have the budget, then you should also have an email marketing system through which you can improve the condition of your website. 

Email Marketing

Email Marketing

Email marketing is a process that should be conducted when you have developed a powerful customer list. 

When you have such prospects, it’s time to keep them engaged with your products and services. Email marketing is the best method to do that. 

Email marketing can get the right customers to your business and can help you gain recurring customers to your business. Being one of the oldest methods out there, it’s also one of the most effective. You could even say that it’s aged like fine wine! 

Creating an email marketing strategy is relatively easy. There are plenty of email automation tools that you can use to speed up the process. 

Whatever email strategy you use, make sure that you follow the can-spam act in your business process. 

To make sure that you’re attracting the right leads in your email marketing strategy, you should create an emailing sequence that slowly builds up. 

Now, you might think that emailing a customer continuously would be considered spam, but you can upend that by showcasing emails that add value to the previous email. On top of that, you can showcase a clear call-to-action button that makes the business aware of the process. 

Here’s what the ideal sequence should look like: 

  • Email # 1: Start with an introduction of yourself, the pain points of your company and what it should be doing. 
  • Email # 2: Follow up and discuss the value proposition of your business. 
  • Email # 3: Include a case study of your business and how you can get the product. 
  • Email # 4: Provide a running list of what you can do for the clients. 
  • Email # 5: Highlight the benefits customers can gain from the product. 
  • Email # 6: Reach out a last time with a special offer for the client.

The Social Media Landscape 

There are plenty of ways social media can be utilized for generating leads for your business. It’s a whole ecosystem brimming with prospective customers that can create conversations across your brand. 

To get started with social media, first and foremost, you need to create a Facebook page. It’s all about owning the right real estate which means that besides Facebook, you should also own an Instagram, LinkedIn, Twitter and other social media handles. Ideally, you should have the four social media platforms, and you can add more to them if you want to. 

The more content you put out on social media, the more engagement you get. If your content speaks to the audience, then interested customers can visit your website to become leads in the process. 

You don’t even have to direct them to the website to start talking. Social media platforms come with chat boxes themselves, so if a customer is interested in your products and services, then they can simply talk to you through the messenger. 

Social media is also a wonderful case study in public relations. The better your quality of service for your business, the better your chances are at improving the customer service for your business.


Lead generation is a process that takes time and effort in order to get right. On top of that, it’s an ongoing process that requires a/b testing as well. 

In this post, we discussed the five essential steps required for business lead generation. We hope that these steps and strategies can get you up and running on the right track. 

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A writer by profession, Maria Ilyas is an eCommerce and digital marketing enthusiast and is always digging into the latest marketing trends, best practices, and growth strategies.

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